Privacy policy
Luv. places great importance on the protection of your privacy. This policy explains what personal data we collect, why, how long we retain it, and what rights you have, in accordance with the General Data Protection Regulation (GDPR) and the French Data Protection Act.
Data controller
Data collected on this site is processed by Luv., the sole proprietorship that publishes the site, identified in the legal notice.
- Contact: info@luv-skin.fr
Data we collect
Data you provide to us
First name and last name, email address, shipping and billing addresses, the content of any messages you send us, and order-related information.
Data collected automatically
Technical data strictly limited to the proper functioning and security of the site, as well as the contents of your cart, stored locally in your browser. The site uses no third-party advertising or analytics tools.
Purposes and legal bases
Your data is processed for the following purposes:
- Process and ship your orders — performance of the contract.
- Respond to your enquiries via the contact form — legitimate interest or pre-contractual measures.
- Provide after-sales service and returns — performance of the contract.
- Send you marketing communications, where applicable — based on your consent.
- Ensure the security and proper functioning of the site — legitimate interest.
- Comply with our legal obligations, in particular accounting and tax obligations — legal obligation.
Data recipients
Your data is never sold. It is only shared with the service providers needed to deliver our service:
- Shopify — order and secure payment processing.
- Netlify — site hosting and receipt of contact form messages.
- Carriers — delivery of your orders.
Some of these providers are located outside the European Union. Where applicable, such transfers are governed by appropriate safeguards, in particular the European Commission's Standard Contractual Clauses.
Retention period
- Order data: for the duration of the commercial relationship, then archived to comply with our legal obligations (accounting records are kept for 10 years).
- Contact enquiries: for as long as needed to handle your request.
- Marketing prospect data: up to 3 years after the last contact, or until you withdraw your consent.
Your rights
Under the GDPR, you have the following rights regarding your data: access, rectification, erasure, restriction of processing, objection, portability, and withdrawal of your consent at any time.
To exercise these rights, write to us at info@luv-skin.fr. You also have the right to lodge a complaint with the French data protection authority, the CNIL (www.cnil.fr).
Cookies
The site uses a minimum of cookies and local storage, detailed in our cookie policy.
Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss or disclosure. Payments are processed securely by our provider; no card data is stored on this site.
Changes to this policy
This policy may be updated to reflect changes to the site or to applicable regulations. The last update date is shown below.
A question?
For any question regarding the protection of your data, please contact us at info@luv-skin.fr.
Last updated: May 2026.